We make complex shipping data simple and smart
At Tracey, we believe that carrier dependence is leading to unnecessary hassle in e-commerce. That's why we make shipping data accessible, to transform great shipping performance into happy customers.
How it all started
It all kicked off with a bad customer service experience during Black Friday. The idea arose to build a voice bot, one that automatically handles incoming phone calls related to delivery issues.
We used coasters to write down a high level business case, a minimum viable product and a first idea on the go-to market.
A solid business case for a company, apparently.
While we actually built the voice bot, and gave it the name Tracey, we found out the product itself was in the data behind the bot.
And there it was. The idea of a shipping intelligence platform was born.
In 2020, we started to build the first version to centralize, unify and analyze delivery data.
How we turn shipping data into value
Our values help us ensure a smooth experience, not only for customers
but also for employees and other stakeholders involved.
Data-driven
Data is in our DNA. We're not only talking about our software. We also use it to guide us in our decision-making processes.
No bullshit
Building something new requires trust. So we value a transparent, open culture based on freedom and responsibility.
Grow & win
We foster an environment that encourages growth, learning, and success, allowing great ideas to come to life.
Have fun
We don’t take ourselves too seriously, we think having fun is the key to success and happiness - on and off the job.
We're just getting started
We're here to stay. Let's have a look at the achievements along the way.
2018
Our idea to automate customer service was born.
2019
We received a first funding round and officially founded our company.
2020
Our product team crafted a minimum viable product, named Tracey, ready to present to prospects.
2021
We successfully onboarded our first customers, including Active Ants.
2022
We received our first seed investment.
2023
We got acquired by Sendcloud. Together we're now shaping the future of shipping.
The faces behind the data
There's one consistent factor in all of our developments: our team.
Together we're a high-performing squad, determined to transform data into actionable insights.
Follow us on LinkedIn
Excited to follow us on our mission to make complex shipping data simple and smart? Let's connect.